Mobiles have now become a necessity for most people, thus the need for MOBILE GAMES. A mobile game is generally a computer game, which is normally played on a mobile cell phone. The term mobile also refers to any games which are usually played on any hand-held portable gadget, such as by hand, with a Bluetooth device, mobile phone, PDA or portable media player, without and with network access. Mobile games provide the users with fun and exciting gaming experiences, apart from helping them in enhancing their skills and knowledge retention.
The emergence of free mobile games provided a new avenue for aspiring entrepreneurs to earn revenue. This revenue generating technique became popular as its application possibilities became better understood. This opened new doors for people involved in mobile marketing and software development to make more money. As the number of mobile devices increased, so also the need for skilled programmers who can create useful applications and market them was crucial. In response to this requirement, several companies started offering online services for the development and marketing of mobile games.
A few companies started offering mobile games in the form of simple applications or flash games. These apps were designed and developed by experienced and talented professionals, which required a small team of dedicated professionals for its development. These companies later branched out into developing full-fledged mobile applications for mobile phones and smart phones. The main objective was to offer an all round solution to game developers and casual gamers, offering them something that would help them enjoy their time on their mobile devices, without getting bored.
With this plan in mind, several companies started offering a huge variety of mobile games, which included both subscription based and pay as you go mobile games. The first category, which emerged was the subscription only game plan. The idea behind this plan is that users get to purchase gaming chips which are required to be installed in the mobile phones before they could play the mobile games. The number of such devices in the market was very low compared to the numbers of feature phones and smart phones. The low number of users meant that the competition was intense and the prices were kept low to attract players quickly.
Another plan was that of pay as you go. This plan worked in a very similar way to the subscription-based mobile games. Users had to purchase gaming chips, which were then activated and used to play games designed for specific smartphones. These particular plans were very popular with users because there were no monthly charges and they got to test the latest mobile games designed by top developers for a very reasonable price.
Apart from the above two options, there was another option open to users. They could opt to access a dedicated application store run by the mobile operator. In this case, users would be given a choice of which mobile games to purchase. The games would be directly compatible with the phone model and they would not need to spend any money on accessories or add-ons. The developers of these games would also be given an option to charge their clients per download so that they do not suffer from any form of loss.